Beiersdorf has thought and acted internationally since its beginnings. For example, the first trading links to companies and countries in the Middle East were set up in 1933 with Iran. The Company was founded by pharmacist Paul C. Beiersdorf in Hamburg. In 1911, Beiersdorf launched NIVEA Creme, the world's first stable oil-and-water-based cream suitable for mass production. NIVEA became an international bestseller in a very short time. In 1914, 42% of Beiersdorf's total sales of NIVEA and its other brands were generated abroad thanks to contracts with representative offices in 34 countries – including licensed production in Buenos Aires, Copenhagen, Mexico City, New York, Paris, Sydney, and Moscow. The Company entered the Chinese market shortly thereafter.
More information about the History of Beiersdorf you find on our global website.
